Educational content online for Danish Red Cross
2010/10/15
Danish Red Cross asked Kontrapunkt Online to improve the part of its website dedicated to school children. The themed section just launched with a focus on African youth and will help danish kids discover how African children live.
The content of the site is to be used as educational material in the Danish classrooms, raising awareness about humanitarian needs.
The school section has been given a design face-lift as well as a new structure to be more engaging and interactive. It features quizzes and polls answering the most frequent questions asked by school children. Special effort was put on using the great multimedia materials Danish Red Cross has in its possession, giving inspiration to children in their school assignments.
Europe, the old man
2010/10/12
China is experiencing explosive growth and quickly becoming the new global hot spot. USA has once again redefined itself with an exciting, charismatic president and a number of new global super brands, such as Google, Apple and Facebook.
But what about Europe?
How can the old continent become relevant and attractive to the world once again? How can Europe regain the soft power it has lost to China and USA in recent years. Answer: By staying true to its heritage, culture and diversity and communicate that in a modern powerful way, argues group senior partner Rasmus Bech Hansen on national radio.
Listen to the whole program about European identity
Webber advises brands to rethink who they are
2010/09/06
The founder of the leading new economy magazine Fast Company, Alan Webber, one of the pioneers in the media world, visited Kontrapunkt Online to discuss digital innovation and branding with a number of large Scandinavian brands including Novo Nordisk, Carlsberg, Lego and Saxo Bank.
Read more…
A new football destination on the web
2010/08/26
Superliga, the top football league in Denmark, recently launched their new online universe. An attempt to drive the image of football away from bad beers and fighting, to express the passion and drama of elite football.
Read more…
Step up
2010/08/06
The Danish government needs to step up its foreign policy efforts and launch new and creative initiatives soon. Otherwise, recent accusations in the global media of lacking competencies and laziness in the foreign policy arena could harm the country’s soft power and reputation, argues Rasmus Bech Hansen on national television.
See the full interview here.
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