The era of intelligent marketing
2009/12/14
In my experience, a lot of marketing departments view the growth of the web as a major challenge – as a disruptive force that makes marketing more difficult. But in fact the web has the potential to make life easier and strengthen most marketing activities. All it takes is web intelligence.
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Designing for the mobile web
2009/12/07
You already have a website. So, now you may be thinking about getting a website for mobile phones. What should you consider? Below, you’ll find five of the approaches we at Kontrapunkt Online use in designing a mobile website.
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The true or false of Facebook & Twitter
2009/11/30
Most business leaders ask themselves: How do we deal with the world of social media? Many self-appointed gurus within this area claim that social media is the answer to everything. In my opinion, it’s not!
Social networks such as Twitter and Facebook are very hyped due to the enormous increase of users over the last year. Therefore we see several companies rushing into activities on Facebook and Twitter with more or less success.
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It’s the product, stupid!
2009/11/23
Most companies fail at online branding for a simple reason: they don’t have a good digital product. As in the physical world even the best branding programmes in the world fail if the product isn’t good.
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Going beyond Verdana?
2009/11/16
At Kontrapunkt we have a long and proud tradition of branding clients through type faces – fonts. We believe that a unique font has a recognizability and flexibility which combined is an invaluable branding tool.
In an online context, using this way of thinking often means going up against a brick wall. Mostly due to the fact that Internet standards are determined by the lowest commen denominator. The list of ’web safe fonts’ is not particular comprehensive which means that the brand value in these fonts have been totally depleted and exhausted for years.
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