HTML5; the new cool
2010/06/21
The last decade, the web have more or less been made up by HTML4 and Flash. HTML provides structure to a website and Flash adds the visual dynamics – the ”wow effect” if done right, the ”facepalm effect” if not.
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Mobile disruption
2010/03/15
”History suggests the mobile Internet has potential to create / destroy more wealth than prior computing cycles based on 10x user multiplier effect (from cycle to cycle, the number of users / units increases tenfold). Regarding pace of change, more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years.”
Mary Meeker, Morgan Stanley, December 2009
As companies begin to consider how to react to the rapid and explosive rise of the mobile web, as predicted by the Internets number one analyst Mary Meeker from Morgan Stanley, it’s worth revisiting Harvard Business School professor Clayton Christensen’s brilliant insights into why well managed firms fail at disruptive innovations.
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Leveraging social media
2010/01/25
There is no single formula for how to use social media in your marketing, PR or product development. But the model below from the course, ”Taking Marketing Digital” at Harvard Business School October 2009, can give marketeers a structured approach to social media.
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It’s just around the blog
2010/01/11
A great aspect of the web, is the way it allows for people to share information beyound time and place. Paradoxically, a poor aspect of the web is the way the same information accumulates and clutters over time. Despite the excellent search- and filtering services online, we all know that sometimes its just hard to find the most relevant information.
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Fight ‘free’ at all costs
2009/12/21
For the better part of a decade now, we have been spectators to the death agony of the music industry. We have watched how they, in every thinkable way, have tried (and failed) to control their content – music.
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