Kontrapunkt Online is a breed of its own; a combined business development and design consultancy for the digital world. We help companies and organisations achieve profitable growth by creating new digital products and services.
Our clients span Fortune 500 companies, non-profits and entrepreneurial start-ups.
Our website is created as a platform where we share and discuss our latest thinking and insights with the world.
Below, we have summarized some key elements that characterize our way of working.
User experience has become business critical
Contrary to IT consultancies, we approach business critical requirements with a fresh outside-in perspective. Our solutions are guided by real user needs, brand differentiation and market potential – not technological opportunities. We believe that compelling user experiences are more vital to online success than technical features.
Unlike digital agencies, our expertise doesn’t lie in tactical online campaigns. We focus on projects, which make a significant long lasting impact on business performance.
We think that most companies’ online ventures are no longer a communication challenge; they are a business critical challenge.
We believe that online success requires a new approach, which is more rigorous, serious and iterative than traditional creative agencies offer.
A process and method for the digital world
Our structure, way of working and methods reflect that business development in the digital world is fundamentally different to the business and product development most companies are used to.
Digital products and services are typically cheaper, quicker and easier to adjust than physical products.
Therefore, we apply an iterative process that mirrors the way succesful technology entrepreneurs and venture firms work.
This process integrates user insights, strategy, creative concept development, design, prototyping and data feedback to help companies speed up their time to market and improve their return on investments in digital ventures.
The team combines strategists, creatives and technologists
The team’s expertise matches our iterative process. Our consultants come from a diverse and international background spanning management consulting, IT service firms, digital design companies and entertainment.
The company is run by founding partner and managing director Rasmus Bech Hansen and a professional board of directors.
Part of Kontrapunkt Group. Copenhagen and Tokyo
As part of Kontrapunkt Group, with offices in Copenhagen and Tokyo, the company draws upon the expertise and creativity of Scandinavia’s leading international design agency, Kontrapunkt.
Kontrapunkt Online is an international company, based in Copenhagen, Denmark
Management
Rasmus Bech Hansen is managing director and group senior partner. He leads Kontrapunkt Online and advises large corporations and organizations on how to build their brand on the Internet. He has been with Kontrapunkt Group for 5 years in different roles. He is frequently asked to present and comment on brand and Internet issues.
Before Kontrapunkt Rasmus worked for Forrester Research in Boston and as a PR advisor for the Danish Ministry of Culture. He has his MPA from Harvard University and is a recipient of the Crown Prince Frederik Scholarship for excellent academic achievement.
Learn more about the web on Rasmus’ blog www.gribnettet.dk
