Europe, the old man
2010/10/12
China is experiencing explosive growth and quickly becoming the new global hot spot. USA has once again redefined itself with an exciting, charismatic president and a number of new global super brands, such as Google, Apple and Facebook.
But what about Europe?
How can the old continent become relevant and attractive to the world once again? How can Europe regain the soft power it has lost to China and USA in recent years. Answer: By staying true to its heritage, culture and diversity and communicate that in a modern powerful way, argues group senior partner Rasmus Bech Hansen on national radio.
Listen to the whole program about European identity