Africa goes mobile
2010/06/08
The African continent is among the most interesting when it comes to new and innovative uses of mobile phones. In Nigeria, for example, only 5 % of the +140 million people has a bank account, but there are 68 million mobile users. The mobile has the potential to become a driver of development, education and communication at he continent that many see as the world’s new growth frontier. Therefore Kontrapunkt Online is stepping up its efforts on the continent and has established partnership with the Nigerian based strategy consultancy Ciuci Consulting.
“Few places, with the exception of Japan, is as interesting when it comes to new uses of mobile as Africa”, says managing director Rasmus Bech Hansen has lately been traveling in the continent and advising companies, countries and entrepreneurs on brand and digital development issues. “It’s a place to experiment and get ideas that can be applied to the Western world as well”, he says.
For more on the African activities read:
Branding a nigerian bank
Den afrikanske livline (Danish)