One the world’s largest retailers faced the challenge of taking their unique retail concept online.
We started out defining business objectives, conduced user research in several countries and synthesised all existing research, including data analysis on user behaviour into a knowledge platform. We also analysed global best practice and compiled a comprehensive content inventory.
Based on this, we developed a number of conceptual routes for the web including new information architecture, a number of new applications and services and a new user experience.
The concept is currently being rolled out on markets worldwide.