There is no single formula for how to use social media in your marketing, PR or product development. But the model below from the course, ”Taking Marketing Digital” at Harvard Business School October 2009, can give marketeers a structured approach to social media.

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A great aspect of the web, is the way it allows for people to share information beyound time and place. Paradoxically, a poor aspect of the web is the way the same information accumulates and clutters over time. Despite the excellent search- and filtering services online, we all know that sometimes its just hard to find the most relevant information.
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To a country without an online vision, here is one. Read what Rasmus Bech Hansen thinks the Danish prime minister should have said about the internet in his new years speech.
www.gribnettet.dk/2010/01/den-alternative-nytarstale