
For the better part of a decade now, we have been spectators to the death agony of the music industry. We have watched how they, in every thinkable way, have tried (and failed) to control their content – music.
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In my experience, a lot of marketing departments view the growth of the web as a major challenge – as a disruptive force that makes marketing more difficult. But in fact the web has the potential to make life easier and strengthen most marketing activities. All it takes is web intelligence.
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You already have a website. So, now you may be thinking about getting a website for mobile phones. What should you consider? Below, you’ll find five of the approaches we at Kontrapunkt Online use in designing a mobile website.
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