Serving an online ace
2009/11/06
Some time ago, Kontrapunkt Online’s Rasmus Bech Hansen, an active tennis player and really active tennis fan, teamed up with a small group of like minded people to create an online community for everyone who loves tennis.
What started as a small online hobby project soon took off with traffic numbers growing rapidly. Therefore the group decided to build a more professional and well-designed tennis community, aided by Kontrapunkt, who designed the visual identity, and Kontrapunkt Online who helped on concept and the user experience of the website.
The new version was launched this week and has already generated much advertiser interest. It’s now the largest Tennissite in Denmark.
Rasmus Bech Hansen says;
“This project has been extremely interesting because we have been involved from the birth of the idea into what is now a professional website and a thriving online community.”
He continues:
“Our ambition has been to build a sophisticated and stylish online tennis-home that matches what fans and advertisers love about the sport: the unique mix of global glamour, fierce and forceful competitions and intense psychological dramas. On the way we have learned a lot about what it takes to create a successful online community and created something that makes it even more fun to follow and play tennis”.
Check out the tennis site here