The true or false of Facebook & Twitter
2009/11/30
Most business leaders ask themselves: How do we deal with the world of social media? Many self-appointed gurus within this area claim that social media is the answer to everything. In my opinion, it’s not!
Social networks such as Twitter and Facebook are very hyped due to the enormous increase of users over the last year. Therefore we see several companies rushing into activities on Facebook and Twitter with more or less success.
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Insight and Out
2009/11/26
We recently added a new sub page called ‘Knowledge’ to kontrapunkt-online.com. The Insights page is about sharing our knowledge and hands-on experience from working in the fields of online branding, digital services and design.
We have been posting our insights for four weeks now and broached topics such as mobile development, brand community innovation, font technologies and overall learnings on online branding.
If you want to know more about online branding as we see it – Go have an insight here.
It’s the product, stupid!
2009/11/23
Most companies fail at online branding for a simple reason: they don’t have a good digital product. As in the physical world even the best branding programmes in the world fail if the product isn’t good.
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Going beyond Verdana?
2009/11/16
At Kontrapunkt we have a long and proud tradition of branding clients through type faces – fonts. We believe that a unique font has a recognizability and flexibility which combined is an invaluable branding tool.
In an online context, using this way of thinking often means going up against a brick wall. Mostly due to the fact that Internet standards are determined by the lowest commen denominator. The list of ’web safe fonts’ is not particular comprehensive which means that the brand value in these fonts have been totally depleted and exhausted for years.
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Brand Community Innovation
2009/11/09
How can Brand Communities organized around User Innovation be so successful?
Take Dell Computers’ “Ideastorm” or Starbucks’ “My Starbucks Idea”. These two Online Brand Communities have things in common that make them successful. Each website has generated way over 10.000 ideas, close to a 100.000 member comments and ½ a million votes. The phenomenon has even earned its own name; Brand Community Innovation (BCI). BCI happens when companies invite their customers to collaborate on the co-innovation of their products on websites specifically designed for the purpose.
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