Why do consumers increasingly settle for products that are ‘less perfect’? Kontrapunkt Online’s Managing Director, Rasmus Bech Hansen, recently appeared in Danmarks Radios “Agenda”, to talk about the ‘Good Enough Revolution’. Coined in a recent Wired Magazine article, this so-called revolution is fueled by consumers’ preferences for products that are ‘quick and dirty’ or ‘good enough’. The preference is, according to Rasmus Bech Hansen, closely linked to the new parameters of perfect, which are especially prominent when it comes to the Web.
“Consumers online want services that are cheap, accessible and easy to use. These are the new parameters of perfect. If it works, it’s good enough. Downloadable mp3 music or search engine design are both good examples. The sound and design respectively could be better, but the services are perfect in the new sense of the word.”
Less perfect does not necessarily mean less quality. It´s just a different thinking. The new parameters do, however, call for companies and organizations to carefully consider, what constitutes their ‘perfect’ online product or service. Doing this kind of thinking today, can mean the world of difference for your business tomorrow.
Rasmus Bech Hansen writes about the web on his blog
The Radio program can be heard here
The Wired article can be read here
