IDA Institute Website
2009/08/24
Kontrapunkt Online designs a website that makes people talk.
How do you round up audiologists across the world in a single website?
You develop a website build on a unified idea: Create an online community by engaging audiologists to share their professional knowledge and experience. Goal? To better the understanding and treatment of the human dynamics associated with hearing loss.
The Ida Institute, a non-profit educational institute, commissioned Kontrapunkt Online to realize this idea. Using a combination of research, strategy and design, Kontrapunkt Online developed a website that features a unique combination of interactive media and innovative applications. Among these is the Patient Journey – an online application, designed for audiologists as a tool to visualize and discuss the different phases of hearing loss.
The new website makes people talk. It repositions Ida Institute as a facilitator of professional dialogue, featuring a simple design that allows for complex discourse. The result? A compelling voice for hearing. Online branding embodied in a social medium and ultimately a service designed to better the lives of hearing impaired people.