Phase One Newsletter
2009/04/12
How do you design a digital news letter that people will read?
You start by having something of importance to say. Then, you put the message into an engaging form. Phase One, leading retailer of hign end photo gear, commissioned Kontrapunkt Online to develop and design their news letter. Their goal? To E-blast the company’s brand promise: what the world’s best photography is made of!
The news letter features words, photos and videos combined to demonstrate Phase One’s hardware, software and impact in the world of photography. As an extension of the website, the e-letter is designed to introduce selected products and to generate leads from potential buyers.